EconomyRTS Link: Some retailers say cross-border offerings may not benefit every business

Retail industry players say a strong consumer ecosystem linking Singapore and Johor Bahru could create more value for shoppers. They caution, however, that the benefits of cross-border offerings will depend on the customer profile of each business. With the upcoming RTS Link expected to improve connectivity, some firms are examining ways to capture more tourism spending. The discussion reflects both the commercial promise and the limits of the new connection for retailers.