EconomyRTS Link prompts Singapore firms to innovate ahead of cross-border shift

The Rapid Transit System Link between Singapore and Johor Bahru is scheduled to open next year. Experts say businesses near Singapore’s side of the Causeway will need to innovate and work with partners to remain competitive as more shoppers travel to Johor Bahru. Suggested responses include collaborating with Malaysian firms, developing new business concepts and offering additional services. Analysts expect price differences to remain at first, but say growing demand in Johor Bahru could eventually narrow the gap.