EconomyHow Aldi is challenging US supermarkets with $4 almond butter

German supermarket Aldi is mounting a $9bn push into the United States, using its low-price model to challenge established supermarket chains. Its strategy includes targeting urban hubs such as Manhattan. A $4 jar of almond butter illustrates the discount pricing at the centre of the campaign. The expansion raises the question of whether Aldi can match the reach and strength of Walmart in the US market.

AldiUS supermarketsdiscount retailWalmart

BBBC News★★☆☆☆2026-07-12 05:00Original