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EconomyFrom China Dependence to Explosive Export Growth: Is K-Beauty’s Strength Really Not State Policy?

Japan’s beauty-related industry has set an export target of 2 trillion yen as it seeks further growth in global markets. Its neighbor South Korea has already become a major beauty exporter through the rise of K-beauty. The article examines how that advance happened and explores the true secret identified by experts: an exceptionally powerful ecosystem built by Korean companies rather than simply a national policy.

South KoreaK-beautybeauty industryexports

TToyo Keizai★★☆☆☆2026-07-12 20:50Original

From China Dependence to Explosive Export Growth: Is K-Beauty’s Strength Really Not State Policy?
From China Dependence to Explosive Export Growth: Is K-Beauty’s Strength Really Not State Policy?Economy