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HealthAustralia banned vape ads more than two years ago – so why are they still all over social media?

Illegal vape sellers are using social media to promote nicotine-filled products to Australian audiences. Posts identified across TikTok, Instagram and YouTube appear to advertise products that are banned in Australia. Experts are calling for a crackdown and stronger penalties for platforms. One expert says the companies are not doing what they promised they would do to stop the promotion.

Australiavapingsocial mediaplatform regulation

TThe Guardian★★★☆☆2026-07-13 15:00Original

Australia banned vape ads more than two years ago – so why are they still all over social media?
Australia banned vape ads more than two years ago – so why are they still all over social media?Health