EconomyOne Year After Launch, Can Daihatsu’s Seventh-Generation Move Revive the ‘Legendary Kei Car’ of the Heisei Era?

Daihatsu’s core kei-car model, the Move, has reached its first anniversary since a full redesign in June 2025. The update introduced sliding doors and other changes intended to meet the needs of the times. The article examines how the revamped model has actually performed in the market. It asks whether the car once regarded as a “legendary kei car” of the Heisei era can make a comeback.

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TToyo Keizai★★☆☆☆2026-07-13 22:30Original