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CultureLatin and country music surge in the US as streaming reaches new heights

Luminate’s 2026 Midyear Report highlights major streaming trends across music, film and television. Music streaming has reached unprecedented levels worldwide, with on-demand audio streams totaling 2.8 trillion. In the United States, Latin and country music are both gaining momentum as audiences stream more music than ever before.

music streamingLatin musiccountry music

TThe Associated Press★★☆☆☆2026-07-15 15:00Original

Latin and country music surge in the US as streaming reaches new heights
Latin and country music surge in the US as streaming reaches new heightsCulture