CultureLatin and country music surge in the US as streaming reaches new heights
Luminate’s 2026 Midyear Report highlights major streaming trends across music, film and television. Music streaming has reached unprecedented levels worldwide, with on-demand audio streams totaling 2.8 trillion. In the United States, Latin and country music are both gaining momentum as audiences stream more music than ever before.
Latin and country music surge in the US as streaming reaches new heights