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HealthSocial media influencers sell STI tests directly to consumers online

Social media influencers are marketing sexually transmitted infection tests directly to consumers over the internet. An investigation found that some of the kits being sold are intended for use only by professionals. The finding raises questions about whether consumers are receiving tests suited to self-use and how such products are being promoted online.

STI testinghealthcaresocial mediaconsumer protection

BBloomberg News★★☆☆☆2026-07-15 10:49Original

Social media influencers sell STI tests directly to consumers online
Health