CultureWhy is HYBE JAPAN’s new act heading to local live houses? aoen’s 47-prefecture tour tests a J-pop strategy
HYBE JAPAN’s new act aoen is in the middle of a training-style tour of live music venues across all 47 prefectures of Japan. Rather than relying on established K-pop formulas, the group is trying a Japanese approach to build its fan base. The tour offers a test of HYBE JAPAN’s J-pop strategy and its prospects for success.
TToyo Keizai★★☆☆☆2026-07-15 22:00Original
Why is HYBE JAPAN’s new act heading to local live houses? aoen’s 47-prefecture tour tests a J-pop strategy
Culture