EconomyChipotle enters taco country. Will Mexicans bite?
U.S.-based Cal-Mex food chain Chipotle has opened its first restaurant in Mexico. The launch on Thursday featured balloons, confetti and an optimistic mood. The chain is bringing chicken salads and burrito bowls to the homeland of tacos. Its arrival tests whether Mexican diners will embrace the brand and its menu in a market known for its own taco traditions.
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Chipotle enters taco country. Will Mexicans bite?
Economy