EconomyNike struggles in latest earnings as retro sneakers plunge; running shoes drive growth while digital direct sales are ‘deliberately scaled back’

Nike’s results for the fiscal year ending in May 2026 highlight a company in the midst of reshaping its business structure. Sales of retro sneakers declined sharply, while digital sales were reduced. Running shoes, by contrast, delivered substantial growth. The figures point to changes in Nike’s product strategy and its approach to direct digital sales.

Nikeearningsrunning shoesdigital sales

TToyo Keizai★★☆☆☆2026-07-18 22:00Original