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Society“I made £100,000 in one day”: The buzz around TikTok live shopping in the UK

TikTok live shopping is drawing growing attention in the United Kingdom. One participant says they made £100,000 in a single day through the activity. Shopping via livestreams on social media is rapidly becoming a regular way for many people to consume. The trend highlights the growing prominence of live-commerce interactions in everyday purchasing.

TikToklive shoppingUK consumer trends

BBBC Chinese★★☆☆☆2026-07-23 00:15Original

“I made £100,000 in one day”: The buzz around TikTok live shopping in the UK
“I made £100,000 in one day”: The buzz around TikTok live shopping in the UKSociety