TechApple’s decade-long effort to remove plastic from its boxes without changing the unboxing experience
The once-familiar ripping sensation of opening an iPhone box has become a thing of the past. Apple has continued eliminating plastic while preserving what it considers a unique unboxing experience. The effort involves materials development and collaboration with Japanese companies. Behind the packaging changes lies a determined, decade-long pursuit of maintaining the feel of opening an Apple product while changing its materials.
TToyo Keizai★★☆☆☆2026-07-24 02:00Original
Apple’s decade-long effort to remove plastic from its boxes without changing the unboxing experience
Tech