EconomyA Shaved-Ice Shop With Seven-Hour Waits Still Couldn’t Make Money: The Paradox Facing a Shonan Institution

Noan, a shaved-ice shop near Kugenuma-Kaigan on the Odakyu Enoshima Line, has drawn long queues with its commitment to natural ice and homemade syrups, helping drive Japan’s shaved-ice boom. Yet the 23-year-old establishment reportedly made little money, prompting questions about why.

shaved iceShonanrestaurant business

TToyo Keizai★★☆☆☆2026-07-28 20:30Original