EconomyL'Oreal sales rise on haircare boom and ‘lipstick effect’
L’Oreal, the world’s largest cosmetics company, reported quarterly sales above expectations on Wednesday. Strong demand for its new hair products and mascaras helped lift the company’s performance. The results point to continued consumer interest in beauty products, particularly in haircare and eye makeup. L’Oreal attributed the stronger sales to the popularity of these new offerings and what is known as the “lipstick effect.”
L'Oreal sales rise on haircare boom and ‘lipstick effect’