CultureRelease of The Odyssey film boosts sales of Homer’s poem in Russia by 254%
A joint study by Megafon and bookstore chain Chitai-Gorod found that sales of Homer’s Odyssey in Russia rose 254% year on year in July after Christopher Nolan’s film adaptation premiered. Overall sales of Homer’s works increased 125%, while traffic to the film’s official website reached eight times its average in the week before release.
Release of The Odyssey film boosts sales of Homer’s poem in Russia by 254%