Culture‘China Cool’ draws global visitors beyond traditional destinations
A new summer wave of inbound tourism is bringing international visitors to China for deeper local experiences under the “China Cool” banner. Inbound tourist spending has risen 72.9% year on year since June, while cities including Harbin, Dalian, Changchun, Guiyang and Xining gain attention. Visa-free access, expanded routes and cultural activities are also supporting tourism in Hainan.
‘China Cool’ draws global visitors beyond traditional destinations