PoliticsNew UK PM Burnham takes to social media to challenge populist parties’ dominance
Britain’s new prime minister, Andy Burnham, is using social media to contest the influence of populist parties such as Reform UK. Those platforms have helped the parties build a huge following. Burnham’s posts range from discussing the merits of different pub snacks to poking fun at his own appearance. The approach places a lighter, more personal style at the center of his challenge.
New UK PM Burnham takes to social media to challenge populist parties’ dominance