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CultureShin-Okubo Rents Keep Rising, Yet Popular Korean Shops Continue to Arrive: Businessman Who Witnessed 40 Years of Growth Reveals the Behind-the-Scenes Story

Shin-Okubo is bustling with Korean food and the latest sweets, but business operators face little-known difficulties, including rents approaching Ginza levels and low average spending per customer. The article examines how Korean businesses developed there and traces the area’s rise.

Shin-OkuboKorean foodKorean businessesrents

TToyo Keizai★★☆☆☆2026-08-06 20:30Original

Shin-Okubo Rents Keep Rising, Yet Popular Korean Shops Continue to Arrive: Businessman Who Witnessed 40 Years of Growth Reveals the Behind-the-Scenes Story
Shin-Okubo Rents Keep Rising, Yet Popular Korean Shops Continue to Arrive: Businessman Who Witnessed 40 Years of Growth Reveals the Behind-the-Scenes StoryCulture